SRINAGAR, OCTOBER 09: Khyber Cement, a leading brand from Jammu & Kashmir, has collaborated with the Bureau of Indian Standards (BIS) to flag off a bike rally in celebration of World Standards Day 2024. The rally, which will conclude at the heroic Siachen Base Camp, involves 16 riders and aims to promote sustainability and transparency. Khyber Cement’s support for this event marks a significant step in the company’s ongoing efforts to contribute to the welfare of Kashmir through meaningful initiatives beyond business.
The 10-day rally, themed “Driving Sustainability through Standards,” was flagged off on October 9th at Nehru Park in Srinagar. Riders will traverse challenging terrain to raise awareness about the role of standards in promoting sustainability. This initiative also advocates for organizational sustainability by implementing proactive oversight measures that enhance transparency and ethical practices.
Speaking about the initiative, Umar Tramboo, Director of Corporate & Strategy, emphasized the importance of such collaborations, stating, “For us at Khyber Cement, sustainability transcends corporate responsibility; it represents our dedication to safeguarding the future for generations to come. Our partnership with BIS for this rally is part of our constant efforts to drive positive change in the region, from supporting environmental causes to ensuring transparency in all our business practices.”
Manzoor Ahmad Mir, Head of Commercials, Legal & Regulatory Affairs, added, “Khyber Cement proudly joins hands with the Bureau of Indian Standards (BIS) to celebrate World Standards Day 2024, reinforcing our commitment to quality and excellence in construction. As a sponsor of the bike rally, we stand united in promoting industry standards for a safer and stronger tomorrow.”
Sneh Lata, Deputy Director General North of BIS, also praised the initiative, saying, “This bike rally to Siachen Base Camp at Ladakh represents our mission to reach new horizons. By upholding standards, we drive innovation and build trust, ensuring that our products and services meet the highest benchmarks. I extend my best wishes to the team for a successful and fulfilling journey.”
Khyber Cement, the region’s leading cement manufacturer, has long been committed to aligning its business practices with environmental responsibility and community development. By collaborating with the Bureau of Indian Standards for this initiative, the organization has once again demonstrated its dedication to fostering positive change in Jammu & Kashmir, in line with its ‘Dil Se Banao’ philosophy. This collaboration is part of Khyber Cement’s wider efforts, which focus on supporting events and programs that promote social, environmental, and economic sustainability for the betterment of Kashmiris.
As the riders continue their journey to the Siachen Base Camp, this event serves as a powerful reminder of the impact businesses can have when they align with global goals like sustainability.
