Mumbai: Superstar Shah Rukh Khan’s Dunki has sold digital rights for Rs 155 crore. a part of the movie was also shot in Kashmir.
According to Bollywood Hungama, Jio Cinema purchased the digital rights of Dunki for a record amount of Rs 155 crore, making it the largest-ever digital transaction for a Bollywood film. Despite competition from digital behemoths such as Amazon Prime and Netflix, Jio Cinema was able to seal the contract at such a hefty price.
The goal of Dunki is to take the Jio Cinema platform global, and the team is also working on an interface to make the app available globally to compete with Netflix.
The film, starring Shah Rukh Khan and Taapsee Panu, is set to be released in theatres on December 22, 2023.
Dunki, which also stars Tapasee Pannu will hit theaters on December 22 this year. Shahrukh’s wife Gauri Khan is also associated with the production of this film.
The Kashmir leg of the shooting was held in Pulwama and Sonamarg.
In the last two years, dozens of films, music videos, and web series have been shot at various locations. Several Kashmiri artists were roped in to play different roles. To name a few, Aamir Khan starrer Lal Singh Chadda, Vijay Deverakonda’s Kushi, and Arbaaz Khan’s Tanaav, cast many Kashmiri artists.
Pertinently, in 2021, the government launched its maiden film policy to attract filmmakers to Jammu and Kashmir. The government also created a Film Development Fund (FDF) in the Information Department for the fiscal year 2022-23 for the disbursement of subsidies envisaged in the J&K Film Policy 2021
