Pune: A trader in Pune is offering mango on Equated Monthly Instalments or EMI.
If refrigerators and air-conditioners can be purchased in installments, why not mangoes, reasons Gaurav Sanas of Gurukripa Traders and Fruit Products?
Alphonso or `Hapus’ mangoes from Devgad and Ratnagiri in the state’s Konkan region, considered to be the best, are currently being sold at Rs 800 to 1300 per dozen in the retail market.
Sanas claimed his family’s outlet is the first to sell mangos on EMI in the whole country.
“The prices are always very high at the start of the season. We thought if refrigerators, ACs, and other appliances can be bought on EMI, why not mangoes? Everyone then can
afford mangoes as well,” he said.
The procedure for buying the fruit at his outlet on EMI is similar to buying mobile phones in installments. The customer needs to use a credit card and the purchase amount is converted into EMIs of three, six, or 12 months.
But the scheme is available for a minimum purchase of Rs 5,000, Sanas said, adding four consumers had availed of the scheme so far.
