Popular fashion commerce platform Myntra has rolled out ‘MyFashionGPT’, a search feature powered by ChatGPT. The move aims to help shoppers with better product discovery and drive engagement on the retailer’s app.
MyFashionGPT users can ask for fashion advice on popular events like the Indian Premier League (IPL), travel, celebrity looks, occasions like weddings and festivals. It refines its answers as users ask more questions.
Some of these queries include; ‘I want to go to Goa in May, what should I wear? And I like blue’, ‘what should I wear to a Leh bike trip?’
Customers can essentially look up curated looks on the app, say by typing keywords such as “airport looks”, and the system is designed to showcase a host of products including apparel, footwear, bags and sunglasses that consumers can choose from.
The feature, developed by an in-house Myntra team, uses ChatGPT 3.5 version of the chatbot developed by Microsoft partner OpenAI. A query is sent to ChatGPT to fetch looks for the user, creating appropriate prompts. The ChatGPT response is then processed by Myntra’s search ecosystem to show curated lists of products.
Users can access MyFashionGPT on the Myntra app via ‘M-Xplore’, the floating action button on the homepage. Additionally, customers clicking the ‘search bar’ on the app to discover products will also see an option to try the MyFashionGPT feature.
