Messi Magic: Adidas struggles to meet demand for No.10 jersey

Monitor News Desk

Adidas stores have run out of stock of the jersey with the No.10 and the name of the captain of the Argentina national team ahead of the FIFA World Cup 2022 World Cup final match.

It doesn’t matter the size, from the smallest to the biggest, for men or women. They are out of stock. The World Cup in Qatar and Argentina’s march to the final has boosted sales of a jersey that was already one of the most sought after and appreciated worldwide.

Argentina has long been the jewel in Adidas’ crown when it comes to quantifying its business. There is no other national team that wears the German brand that has the same worldwide impact.

This shortage has triggered the production and sales of counterfeits. The AFA, harassed by complaints, came out a few days ago: “We can’t do anything about it, although it’s in our interest to sell more. It is a matter of Adidas and there are problems in the country that affect them, such as the obstacles to imports and the lack of manpower, as well as the high level of public anger.”

Adidas explains that it is impossible to increase production overnight to replenish a product that it knew would do very well, but not as well as this worldwide collapse in stores and online sales.

Now 35, Messi has admitted that this is his last chance to collect the elusive gold trophy. And he hasn’t disappointed. Messi has been enthralling throughout the competition and has his team in the Final. Argentina will play defending world champions France on Sunday.

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