Lionel Messi to promote Saudi tourism

Monitor News Desk

Riyadh: Argentinean footballer Lionel Messi and his family arrived in Saudi Arabia on Monday.

Messi is the brand ambassador of Saudi tourism and it is his second tour to the kingdom.

A video of Messi’s arrival in Riyadh, accompanied by his wife, Antonella, and his children, was widely spread on social media before they appeared enjoying themselves in Saudi tourist sites.

Taking to Twitter on Monday, Saudi Tourism Minister Ahmed Al-Khatib welcomed Messi.

 “I am happy to welcome Messi and his family to Saudi Arabia to enjoy the magical tourist destinations and authentic experiences,” Al-Khatib said on Twitter.

“We welcome visitors from all around the world to experience a unique trip to Saudi Arabia and its hospitality,” he added.

On April 29, Messi posted a picture on Twitter, to express his fascination with nature in the Kingdom, saying, “Who would have thought that Saudi Arabia has a lot of green environment? I like to explore its unexpected wonders whenever I can.”

In 2022, Saudi named Messi as an ambassador of the Kingdom’s tourism as the country is seeking to draw more foreign holidaymakers and diversify its oil-reliant economy.

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