DUBAI: K-pop fever seems to have gripped the Arabs in the Middle East.
The first-ever BTS pop-up store in the Middle East is all set to be set up in Dubai.
“BTS Pop-Up: Space of BTS,” the concept store landing at BurJuman Mall from Sept. 9 to Dec. 8 will feature official merchandise from the world-famous South Korean pop band, media reports said.
Brought to the UAE by Hybe, the record-breaking K-pop group’s label, the pop-up, first established in October 2019, has been a huge success in other parts of the world, including Toronto and Singapore, reports said.
Only 40 people will be allowed in the store at a time, and fans are not allowed to bring food, drinks, or pets.
Media reports said, apart from merchandise from BTS collections based on hit songs “Black Swan,” “ON,” “Butter” and more, the store will also offer a fan experience through interactive features like BTS-themed photo zones.
There will also be a special area dedicated to “BTS in the Soop,” the reality show starring the band’s seven members.
