Srinagar, Aug 29: J&K Bank has contemplated a relief collection initiative for Kerala flood affected people
through its Business Units and other service delivery outlets including ATM locations and Khidmat Centres
across the country. Under the initiative, which will be operational for a month beginning September 1, 2018,
the network of almost 3000 delivery channels of the Bank will accept all forms of material assistance like
food articles, clothes and other usable commodities donated by the citizens. The relief/contributions
collected will be sent to the flood affected victims in Kerala through a reputed NGO.
The spokesperson of the bank said that in case of any monetary donations, J&K Bank shall be communicating
the number of a centralized Relief account wherein money by way of cheque, cash, e-banking and other
payment modes can be deposited by the citizens. The donation collected during the period will be forwarded
to Kerala flood victims for their relief and rehabilitation.
All citizens willing to offer any form of physical or monetary assistance can therefore contact nearest J&K
Bank Business Units, ATM locations and Khidmat Centres.
Appealing the general public and customers, J&K Bank chairman & CEO, Parvez Ahmed, said,” In the wake of
devastating floods in Kerala causing massive loss of lives and rendering thousands homeless, we appeal to all
for generously contributing in any possible way whether as physical contributions or donations in your
nearest JK Bank Business outlets. By sharing the pain of the flood victims which we witnessed in 2014 floods
in J&K, it would be a part of our mission towards giving back to the society as a responsible citizen. We will
ensure your help reaches the people in Kerala. Together we can make a difference and resurrect Kerala! "
It is worth mentioning that while speaking to the NDTV Parvez Ahmed in a recent interview said, “Floods in
Kerala have left a huge trail of devastation and we as a society and organization having more than 70
percent footprint in J&K witnessed the same pain during the disastrous 2014 floods in J&K. The floods
caused huge irreplaceable loss of life and disheveled the business and economic activity in our state and this
unfortunate disaster is repeating itself in Kerala. Every member of society has a responsibility to come
forward and donate generously in rebuilding and rehabilitation of the flood affected victims. In these hard
times, we express our heartfelt sympathies and pray for their quick recovery. We fervently hope that all
conscious citizens would be donating generously towards this noble cause and convey a message to all that
we care for the human welfare and values irrespective of their locations, said the chairman.”
Notably, the JK Bank employees recently donated Rs 11.50 crore for the relief and rehabilitation of the flood
affected people in Kerala.
