New Delhi, Aug 22: Union Minister of Information and Broadcasting (I&B), Ashwini Vaishnaw, today launched 25 Challenges as part of the ‘Create in India Challenge – Season 1’ for World Audio Visual & Entertainment Summit (WAVES).
Speaking at the launch, Vaishnaw said that today’s launch is a reflection of our growing and evolving economy. A new creator economy has been created and the same is also recognized by the Prime Minister of India as reflected in the first-ever National Creators Award presented by him in March 2024.
While highlighting the immense potential of this economy, the Union Minister mentioned that the creators’ economy has become a wonderful tool to showcase our rich cultural heritage, way of life, yoga, traditional medicine system, and diversity in our cuisines. The Government of India is leaving no stone unturned to encourage this economy and therefore, we need to ensure the talent & skill development and availability of necessary infrastructure in this sector.
To further develop this creators’ economy, the government is focused on creating world-class talent development programs and infrastructure. There are plans to establish world-class universities and facilities that will enhance the capabilities of creators in media and entertainment, he added.
Emphasizing that filmmaking is one of our strengths, Sh. Ashwini Vaishnaw mentioned that in today’s era, there is a great scope for using new technology and tools in this sector thereby ensuring a good scope for employment generation. It is estimated that if successfully executed, the program can generate 2-3 lakh jobs in the sector.
At the same time, the Union Minister also reminded us that we have to ensure that our society is not harmed in this journey and the responsibility lies not just with the government but also with society, industry, and all of us.
To capitalize on the immense potential in this sector, WAVES is being organized and is set to emerge as a big phenomenon in the future, he added.
Secretary, Ministry of I&B Sh. Sanjay Jaju, Additional Secretary, Ministry of I&B Ms. Neerja Shekhar, Director General, FICCI, Ms. Jyoti Vij, Vice Chairman, CII National Committee on Media & Entertainment, Biren Ghose were also among the dignitaries who attended the event.
While speaking at the occasion Sh. Sanjay Jaju mentioned that this initiative is a significant milestone in our ongoing mission to nurture and elevate India’s creative ecosystem. “It aligns seamlessly with our Prime Minister’s visionary call of ‘Design in India, Design for the World’ as articulated during his 78th Independence Day address.”, he added. Highlighting the immense potential and talent within our nation, he said that WAVES stands as a testament to this potential and will serve as a global platform where the brightest minds, most talented creators, and visionary leaders from around the world will converge to share knowledge, exchange ideas, and push the boundaries of creativity.
