Srinagar, Aug 3: Jammu and Kashmir government has decided to explore e-commerce to introduce famed Kashmiri products to the world.
This initiative aims to tap into international markets, showcasing the unique and high-quality produce from the region.
Over the past few years, several Kashmiri agri-products, including garlic and kidney beans, have already made their way onto e-commerce platforms, gaining significant traction among consumers worldwide.
Considering the scope of the medium and the success of these products has prompted the department to accelerate its efforts to include more items in this digital marketplace push.
“We are planning to explore this medium. The department will come up with a detailed strategy to ensure Kashmiri agri-products get a wider reach and better prices,” said Mohammad Iqbal Chowdhury, Director Agriculture Department, Kashmir.
Due to geographical constraints and limited market access, Kashmiri farmers often faced challenges in reaching a broader consumer base.
The emergence of e-commerce platforms has provided a solution to this longstanding issue, enabling direct connections between farmers and consumers across the country.
Now various agriproducts that are grown in Kashmir are available on various e-commerce platforms.
From chili powder to Rajmah and gucchi mushrooms, various agri-products are available on various e-commerce platforms.
These products report good sales and responses from customers worldwide.
Mohammad Yusuf Bhat, a dry fruit dealer has been one of the suppliers of Rajmah, saffron, and other products to various online stores. “Previously, we were limited to selling our garlic in local markets. Now, through online platforms, we are reaching customers across India. This has significantly increased our income and has motivated us to expand our cultivation,” he said.
This shift towards e-commerce has not only benefited farmers but has also delighted consumers who now have access to high-quality Kashmiri agriproducts with just a few clicks. Customers appreciate the authenticity and freshness of the products, reinforcing the value of traditional farming methods and local produce. (With KNO inputs)
