It can happen in Pakistan only. A famous TikToker with more than 11 million followers set the mountain on fire for a promotional video.
Identified as Nosheen Syed, aka Dolly, she set Marglaa hills on fire to shoot a video,
The influencer collaborated with a fashion brand called Bling for this video. In the video, she can be seen walking and posing with a forest fire in the background. After severe backlash, the videos have been removed.
Social media users are infuriated by this ‘disgusting’ and ‘bizarre’ trend that causes ecological damage and risks human lives in the name of haute culture and called out the social media influencers to do better and be aware of the responsibility they hold. There were several reminders not to think of their videos as mere consumption for certain likes and comments.
